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The Ultimate Shopping Guide to Soho, NYC

The Ultimate Shopping Guide to Soho, NYC

So it's New York fa$huNnN week. And maybe you need a last minute statement piece to FINALLY get snapped by Scott Schuman. Or maybe you're visiting the city and left a CRUCIAL part of the #ootd back home. Or maybe you've been inspired (a teensy bit jealous of?) by the street style scene surrounding Clarkson Square and need to press refresh on your lewk. Maybe one time you saw Cady Heron wearing army pants and flip flops. So now YOU want army pants and flip flops. Or maybe you couldn't care less about NYFW but you ARE interested in a shopping guide to Soho, the city's most densely packed shopping area, with literally anything and everything you could ever need, from pristine vintage pieces, to deadstock Jordans, to locally designed jewelry, to niche Korean designers, to big name flagships... Soho's got it all. And this guide is going to cover a sliver of it. (the best sliver, promise!!) 


Opening Ceremony

Howard Street's cool kid scene is anchored by Opening Ceremony, one of New York's biggest names in fashion, where emerging designers and luxury labels hang side by side in the funky multi-level space, in addition to the hip OC house label. 

35 Howard St, New York, NY 10013


The Real Real 

The internet's finest luxury consignment shop has two brick and mortars on the East and West coasts. You'll find pieces in only the finest condition, from barely-worn Gucci Princetowns, to current season Balenciaga with tags still intact. 

80 Wooster St, New York, NY 10012


Quality Mending Company

One of New York's most well-curated vintage shops sits all the way east on Prince Street. Americana is the name of the game here... you'll find vintage t-shirts, army jackets, vintage bandanas, and patches in the rustic space. 

15 Prince St, New York, NY 10012



This cool girl favorite stocks the ultra-sustainable repurposed denim that made them famous, as well as well-priced easy breezy everyday pieces that fit effortlessly into every wardrobe. 

23 Howard St, New York, NY 10013


Aurelie Bidermann

French jewelry designer Aurélie Bidermann's eponymous boutique is home to both fashion and fine collections, ranging from colorful boho-chic blogger favorites like the Copacabana bracelet, to more intricate pieces inspired by nature. 

265 Lafayette St, New York, NY 10012



Soho is stocked with amazing sunglasses brands, but Italian Retrosuperfuture wins big for not only its modern frames, but also its sleek Howard Street shop. 

21 Howard St, New York, NY 10013


American Two Shot

This colorful (read: grammable) shop opened by two friends from Miami houses affordable funky (and equally colorful) brands like Lazy Oaf, Chinatown Market, and Solid & Striped, in addition to cute cards, desk accessories, and gifts for the home. 

135 Grand St, New York, NY 10013


Maison Kitsuné

This cheeky French label with a Japanese twist is marked by its mascot, a fox (so yes, I'm a little biased), and is also a record label for indie artists. Each collection marries just the right amount of prep and flair, and the brand regularly collaborates with the coolest of the cool, from South Korean Ader Error, to French graffiti artist André, to the NBA. Swishhh.

248 Lafayette St, New York, NY 10012


Billionaire Boys Club

There are plenty of streetwear temples to be found in Soho... (looking at you, Supreme line). Billionaire Boys Club not only carries its own line, but also other hyped labels, like CDG Play, Neighborhood, Human Made, and Adidas. 

7 Mercer St, New York, NY 10012


Kirna Zabette

Kirna Zabette stocks every big name luxury label you can dream up in a modern space on Broome Street. Think Vetements, Gucci, Dolce & Gabana, Givenchy, Chloe... and keep an eye out for their end of season sales, when discounts on the designer duds can get pretty deep. 

477 Broome St, New York, NY 10013


Blue in Green

The main draw of this tiny menswear boutique is its breadth of hard-to-find Japanese labels and custom-made denim.  Kapital, Oliver Spencer, Blue Blue Japan, and other cult favorites are stocked, and the list is rounded out with local brands like Jungmaven and Golden Goose. 

8 Greene St, New York, NY 10013


Stadium Goods

Sneakerheads travel from far and wide to marvel at the shrink-wrapped kingdom that is Stadium Goods. There isn't any deadstock sneaker in the world they don't stock... just be prepared for the hefty price tags. 

47 Howard St, New York, NY 10013


Gentle Monster

Gentle Monster frames are the shades of choice for Asia's fashion set, and are growing increasingly popular stateside, thanks to the South Korean brand's NYC and LA flagships. The glasses aren't cheap, but are guaranteed to make a statement.

79 Grand St, New York, NY 10013



Gucci gang Gucci gang Gucci gang... Now it's stuck in your head forever BLAME LIL PUMP NOT ME. What is a big brand doing on this list you ask? Well... this particular Gucci boutique isn't *just* a Gucci boutique... it's The Gucci *Experience*. The space, targeted toward spendy millennials with a proclivity for print mixing, goes beyond the typical retail experience, hosting film screenings, art shows, and other collaborations. 

63 Wooster St, New York, NY 10012



This French label is king when it comes to high quality basics - from gorgeous dark wash denim, to your new favorite cashmere sweater, to a striped tee that fits oh so perfectly. 

131 Mercer St, New York, NY 10012


What Goes Around Comes Around

NYC's go-to for mint vintage luxury pieces... Chanel, Hermes, Gucci, Louis V... you name it, What Goes Around Comes Around has it. Be prepared to drop a pretty penny for pretty pieces you won't find anywhere else. 

351 W Broadway, New York, NY 10013


& Other Stories

A step up from H&M is its sister brand & Other Stories, which stocks reasonably priced versions of pieces you saw on the runway, like... yesterday. The blogger favorite has everything from basics to outlandish pieces you can justify spending your dough on... because the prices are just that good!

575 Broadway, New York, NY 10012


Broken English

This jewelry boutique's LA roots show up in the well-curated selection of uber-cool designers on display. "Laid-back luxury" is their deal, and their cases hold pieces ranging from contemporary emerging designers to chic one of a kind vintage. 

56 Crosby St, New York, NY 10012


Saturdays NYC

California cool and New York, err.. New York-ness combine at Saturdays to give dudes the ultimate laid-back wardrobe, from chinos with a worn-in feel, to simple graphic tees, to breezy wearable jackets. There's even a coffee bar nestled among the surf boards in case you need a pick me up. How very New York! 

31 Crosby St, New York, NY 10013



Vfiles is more than just a shop... it's a whole fashion and music concept/world... but for now, we'll focus on the shop. You'll find the hottest up-and-coming streetwear labels at the ultra-curated boutique, alongside branded Vfiles swag. Swag... did I just say swag. I'm sorry for saying Swag. Swag. 

12 Mercer St, New York, NY 10013



This ultra-cool Japanese brand opened its NYC flagship just a few years ago. Cop some serious East meets West style from the label itself, but also be sure to check out the other designers on display, namely, the various Japanese jewelry labels and home decor pieces. 

476 Broome St, New York, NY 10013





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